Buyers ask their phone where to buy. It names the other guy.

Fine print — terms

Everything below is the whole deal. Every guarantee triggers only on something you can check in writing — never on opinion, ours or yours. If it isn't printed here, it isn't a guarantee.

The guarantees — the whole list

• Full Audit: if the delivered report documents zero fixes for your shop, the $500 is refunded in full.
• Citation Watch carries two guarantees: (1) if we miss a monthly report deadline, that month is free; (2) if there's no improvement in your named-rate versus your starting baseline after 90 days, the next month is free.
• Fix-It Sprint: if a deliverable named in the Sprint is still missing 10 business days after you tell us in writing, we finish it at no charge — and if we can't, we refund the part of the fee for that piece.
• Territory lock: if we ever break the lock on your town, your service is free until it's fixed and you may cancel with the current month refunded.
• That's it. We never promised customers, sales, or rankings, so those are never refund grounds. Neither is a result you don't like, when the delivered report documents the work and the finding honestly. We do NOT guarantee rankings, citations, or answers — anyone who does is lying to you.

When a fee is earned

• The audit fee is earned when the report is delivered — a dated PDF report plus a one-page checklist, sent to you by email.
• Fix-It Sprint and Website Build fees are earned as the finished files are delivered. Whatever has been delivered is yours to keep, no matter what.
• Monthly services (Citation Watch, Site Care, ads management): a month that has been delivered — scoreboard sent, pages written, listing work done — is never refunded in cash. When a guarantee triggers on a monthly service, it pays as a free month of service, not cash back for months already delivered. Cancel anytime and future charges stop.
• Your ad spend is separate money: you pay Google and Facebook directly and we never hold it, so there's nothing on our side to refund there.

The delivery record

Every deliverable is sent by email with its date on it. Those dated emails are the proof of delivery — for you and for us. If there's ever a question about what was delivered, we both go by the same record: what was sent, and when.

Words we use, defined

• Report deadline: your monthly scoreboard is delivered by the 5th business day of the following month. Miss that date and guarantee (1) applies — that month is free.
• Named-rate: of the tracked buyer questions — the same set, on the same engines, checked the same way every time — the share in which your shop is named at all. Your baseline is the dated check delivered before work starts. Improvement means a higher named-rate on the 90-day re-check than the baseline.
• The 90 days run from the date the baseline report is delivered. If you sign before your store opens, your baseline and your 90 days start on opening day — and your welcome email says so.
• Free months don't stack: if both free-month guarantees would land in the same month, you get the better one, not both. A free month owed becomes your next month; if you cancel instead of taking it, it expires.
• A “fix” in the audit is a specific, actionable correction for your shop, named in the report — not generic advice. The zero-fix refund judges the report on exactly that.
• Delivery means sent to the email address you give at checkout. If a delivered file won't open, tell us and we resend a readable copy within 1 business day — delivery counts from the readable copy.
• Cancelling: email us at the address on your invoice. It takes effect when we receive it; the current month runs to its end, and future charges stop.
• Clocks: the audit's 5 business days run from the day we receive your intake answers — payment alone doesn't start the clock. The Sprint's 10 business days run from intake the same way. The Website Build's 15 business days run from us having all of: your photos, your logo (or your shop name in text), your hours, your brand list, and your services list; a missing piece pauses the clock, and we tell you what's missing within 2 business days.
• Listing access: you add us as a manager on your Google listing — Google's built-in role. No password ever changes hands, and you can remove us anytime. That's how we post, keep your hours current, and see your call and direction numbers.
• Territory: your locked area is your town, named in your welcome email. A competitor is another powersports dealer selling new machines inside that area. If we ever break the lock, your service is free until it's fixed and you may cancel with the current month refunded.
• Ads, “run”: your campaigns live, spending toward the cap you set, checked weekly. Any measure a platform doesn't provide is marked “not reported by Google/Meta” in your report, never silently dropped.
• First 10: the first 10 Full Audit buyers get the mini-audit findings expanded to 5 fixes and a 20% discount on the Fix-It Sprint ($760). Your checkout shows the discount before you pay if you're inside the first 10 — if it isn't shown, it isn't applied, no arguing after.

House rules

We never ask for your passwords or logins. No contracts. Everything we make is yours. Results vary by question, location, and engine — these answers are lumpy and irregular, and no service can guarantee you'll be named. The answer engines change their models on their own schedule; a good month can go flat for reasons nobody controls. The honest value is: you know what's being said about you, and your shop is set up to be quotable when those answers get built.

The legal basics

• Governing law: these terms are governed by West Virginia law, and any dispute belongs in the West Virginia courts.
• Liability limit: our total liability for any claim about a service is limited to the fees you paid us for that service. We are not liable for lost profits or other indirect losses.
• Changes: we may update these terms or our prices. Changes apply to new purchases. For a monthly service, a price change applies from the month after we email you about it — and you can cancel instead, the way Cancelling describes.
• Who can buy: you must be 18 or older and buying for a business.

Fine print — privacy

Plain version: we collect only what we need to do the work, we never sell it, and we never ask for your passwords.

• What we collect: the information you put in a form on this site or give us at checkout and intake — your name, dealership name, town, email address, phone if you give it, your website address, and notes about your shop and competitors.
• What we use it for: running your audits and monthly checks, making and delivering your reports, pages, and files, managing your listing work if you're a client, and replying to you. That's it.
• What we never do: sell your information, share it with other dealers, or ask for your passwords or logins to anything. The only services that handle your information are the ones named on this page — Netlify and Gmail for forms and email, Stripe for payments, Google for fonts and your listing — and only to do that work.
• Form handling: forms on this site are handled by Netlify, the service that hosts this site, which delivers them to us. Don't put passwords, card numbers, or anything sensitive in a form — we will never ask you to.
• Payments: card payments are handled by Stripe on Stripe's own checkout page. Stripe collects your payment details; we never see or hold your card number.
• Fonts: this site loads its typefaces from Google Fonts, so your browser requests those files from Google when a page loads.
• Your listing numbers: if you add us as a manager on your Google listing, we can see the listing's call, direction, and view numbers. We use them in your reports. You can remove us anytime, and removal ends that access.
• Fix or delete your information: email us and we'll correct or delete what we hold about you. Form submissions sit in our email inbox; ask, and we'll delete yours. Client delivery records (the dated emails described in the Terms) are kept as the proof-of-delivery record for both sides.

First Named is not affiliated with or endorsed by Polaris, Can-Am/BRP, any dealer named on this site, or the answer services we check (Google, ChatGPT, Perplexity, Gemini) — we just report what they say. Dealer names appear only in dated audit results.